Modern life has come a long way with the growing demand of shopping and buying in a more convenient way than ever. In the past, people used to purchase goods at local markets, grocery stores. However, the late 20th century has witnessed the gradual replacement of the traditional forms of commodity exchange by a diversity of supermarkets which have appeared to supply necessary products to a great number of consumers. Among the available modern system of hypermarkets in Hanoi, the brand name Big C represents as the most popular and cheapest in Hanoi, which makes it prominent in the contemporary supermarket chain.
A brief description
How do you define ‘Big C’? ‘Big’ here refers to its operation on the large scale with a total of 24 supermarkets in Vietnam and more than 11 thousand in every corner of the world. Big C naturally aims at a considerable number of consumers who are at the center of manufacturers’ attention to stimulate the stunning merchandise growth and earn soaring profits for the long-term.
Big C supermarket is one of the major retailers in the world with location in many countries including Vietnam, Thailand, Argentina, Uruguay, Brazil, Colombia and France. In Vietnam, Big C operates on a ‘big’ scale to serve as the biggest shopping centers in the north (9 supermarkets including 4 locations in Hanoi), the central (3 locations) and the south (10 locations)
You can find almost everything in Big C which typically contains a wide range of foods, protein, vegetables to dried or canned, packaging products, clothes and household appliances categorized into different shelves. Especially, everything is well-organized to save spacious area, which enables consumers to easily take a look at each one and choose what they will certainly purchase
How does Big C benefit consumers?
Unlike other supermarkets in Hanoi, Big C is always proud not only to supply diverse types of products which are of high quality and top-notch service at the lowest prices as a marketing strategy to stay customers’ loyalty but also to create convenient buying habit and interesting shopping experience thanks to the attractive display of shelves and comfortable atmosphere. This gives its competitive advantage over other competitors in the same field.
Located in the crowded residential area- the capital city, Big C appeals to a great number of customers to come and buy products. An actual bonus point for it is the roaring success in understanding as well as meeting clients’ demand and shopping habit. Offering products at a comparatively low price, it is worth to mention its tactics in purchasing goods from giant manufacturers. . All the essential products for everyday life are available in this convenient supermarket in Hanoi with lower prices in comparison with even smaller stores. Customers are likely to feel satisfied with big promotion such as discount 10% of all items on special occasions or free sample like cosmetic products, gift voucher for regular customers.
On the other hand, there are many available fast food and coffee stores in Big C, which is extremely convenient for consumers to have meal or drink while shopping
Big C Hanoi actually deserves the leading business model and continues to build on the current success to thrive in the future.